United States securities and exchange commission logo





                             February 17, 2024

       Richard Bunch
       Chief Executive Officer
       TWFG, Inc.
       1201 Lake Woodlands Drive, Suite 4020
       The Woodlands, Texas 77380

                                                        Re: TWFG, Inc.
                                                            Draft Registration
Statement submitted January 19, 2024
                                                            CIK No. 0002007596

       Dear Richard Bunch:

                                                        We have reviewed your
draft registration statement and have the following comments.

              Please respond to this letter by providing the requested
information and either submitting
       an amended draft registration statement or publicly filing your
registration statement on
       EDGAR. If you do not believe a comment applies to your facts and
circumstances or do not
       believe an amendment is appropriate, please tell us why in your
response.

               After reviewing the information you provide in response to this
letter and your amended
       draft registration statement or filed registration statement, we may
have additional comments.

       Draft Registration Statement submitted January 19, 2024

       Cover Page

   1.                                                   We note the second and
seventh measures on page iii include a statement explaining how
                                                        or why the measure is
used. However, the third, fourth, fifth and sixth measures simply
                                                        state that the measures
are appropriate because they "do not relate to underlying business
                                                        performance." Please
revise to further differentiate among these measures and explain
                                                        how what is eliminated
from each one does not relate to underlying business
                                                        performance.
       Prospectus Summary, page 1

   2.                                                   Please revise to
clarify the nature of your particular business and revenue streams as
                                                        compared to other key
participants, customers and end-customers in the broader insurance
                                                        market. For example, we
note the reference to Total Written Premium on page 1. Please
                                                        make clear, if true,
that you do not underwrite risk in exchange for premiums. Identify
                                                        your principal
customers responsible for material revenues. For example, explain and
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 2 17, 2024 Page 2
FirstName LastName
         quantify the extent to which individuals seeking insurance pay you
commissions as part of
         their premiums paid to insurance carriers. It is unclear if insurance
carriers and/or
         individual agents or small businesses of insurance agents or brokers
pay fees or
         commissions to you that constitute a material portion of your
revenues. Where you refer to
         clients, please explain whether these are individuals paying premiums
and/or commissions
         to you or others, and clarify the extent to which clients used as a
capitalized defined term
         are different from clients used elsewhere, such as "our client base"
and "client
         satisfaction" on page 2. Please also avoid or clarify jargon and
legalistic terms, for
         example TWFG "partners" and "carrier partners" if these do not
describe legal
         partnerships.
3.       Additionally, we note that throughout the prospectus you refer to your
insurance agents.
         Please clarify, if true, that none of the insurance agents operating
in your branches are
         employees of your company or your subsidiaries. Otherwise, please
revise to quantify the
         number of insurance agents you employ.
4.       We note the statements (1) on page iv that TWFG MGA Agencies do not
include TWFG
         branding and (2) on page 41 that you collect premiums in "certain
cases." We also note
         that your website allows persons to find what appear to be small, TWFG
agencies by
         searching with a zip code. With a view to clarifying disclosure,
advise us whether
         "branding" is restricted to agencies that are presented as TWFG
agencies on your website.
         Are corporate agencies the only ones on your website, or do they also
include "Agency-in-
         a-Box" or other agencies? Do you collect premiums only through
corporate agencies or
         from other agency clients? In your revised disclosure, clarify if
"platform" refers
         exclusively to your website or to other channels or arrangements with
your contractual
         parties or end consumers.
5.       We note the extensive definitions appearing between the Cover Page and
the Summary.
         Please move pages ii-iv to after the Summary. Additionally, where you
first use MGA,
         please describe your typical MGA independent agency and provide an
explanation in
         plain language understandable to the average investor how MGA is
differentiated from
         Agency-in-a-Box, corporate agencies and agencies that include TWFG
branding.
6.       We note your statement on pages 3 and 109 that you believe you are one
of the largest
         independent insurance agencies focused primarily on personal lines.
Please disclose your
         basis for this statement. Additionally, please clarify if you mean you
are one of the largest
         independent insurance agencies in a specific state, in all states
where you operate, or
         otherwise as applicable.
7.       We note your disclosure regarding geographic diversity here and
elsewhere in your
         prospectus. We also note your risk factor on page 38 disclosing that a
significant portion
         of your business is concentrated in Texas, California, and Louisiana.
Where you highlight
         your geographic diversity, please balance your statement by disclosing
your business
         concentration in certain states, identifying such states.
Additionally, where appropriate,
         please discuss the ways in which this risk is managed.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 3 17, 2024 Page 3
FirstName LastName
8.       Please revise the text accompanying the map on page 5, the last risk
factor on page 38 and
         where appropriate to provide quantitative disclosure of the
approximate percentages of
         your business concentrated in Texas, California and Louisiana and any
other states with
         concentration.
9.       Please revise page eight to explain what you mean by "insurance
carriers delegate the
         authority to bind a policy to us within negotiated limits and
criteria." We also note the
         reference on page eight to TWFG Agencies selling their Books of
Business to you. Please
         revise to clarify where purchased accounts are placed, for example
with Corporate
         Branches or elsewhere.
Our Business, page 3

10.      We note disclosure that you operate through two primary offerings,
identified as Insurance
         Services and TWFG   s managing general agency (   TWFG MGA   ). Please
revise your
         filing to separately disclose the revenues earned from the
Agency-in-a-Box    branches
         and your Corporate Branches as well as the MGA offerings for each
period presented.
11.      We note your disclosure addressing how commissions and related
expenses are handled
         with    Agency-in-a-Box    branches; however, please revise your
filing to also provide a
         similar discussion which addresses the Corporate Branches and TWFG
MGA. Also,
         disclose the percentage of commission revenues recognized from each
source during the
         periods presented.
12.      We note disclosure on page four that in January 2024 you acquired nine
Branches and
         converted them into Corporate Branches. Please revise to address when
the prior five
         Branches were acquired. Additionally, please revise your filing to
discuss your Corporate
         Branch growth strategy, how you determine whether to purchase a Branch
and convert it
         into a Corporate Branch, disclose the costs incurred to acquire the
Corporate Branches and
         quantify the actual and expected financial statement impact of these
acquisitions and
         subsequent conversion on your operations and financial position of the
company including
         liquidity requirements.
Summary of Risk Factors, page 13

13.      It appears your Summary of Risk Factors should address the condition
that your total
         consolidated debt is collateralized by substantially all of your
assets including rights to
         future commissions and that, as discussed in the last risk on page 44,
the specified changes
         in ownership could result in a change of control default under your
Credit Agreements.
         Please revise or advise us why you believe this disclosure is not
material.
Summary of Historical and Pro Forma Financial and Other Data
Key Performance Indicators, page 27

14.      Please revise to also disclose the total written premiums for both
personal and commercial
         insurance during the periods presented.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 4 17, 2024 Page 4
FirstName LastName
Organic Revenue and Organic Revenue Growth, page 28

15.      Please revise to specifically disclose each of the individual
components considered in the
         determination of    organic revenue    for the year ended December 31,
2021, which was
         utilized in determining the    organic revenue growth    recognized
for the year ended
         December 31, 2022.
An overall decline in economic activity could have a material adverse effect on
the financial
condition and results of operations, page 30

16.      Please discuss here and where appropriate whether your business and
results of operations
         have been materially affected by the factors listed in this risk
factor, such as the recent
         resurgence of inflation and expected interest rate increases. For
example, you state that
         rising inflation and interest rates could shift demand for services,
which could negatively
         affect the amount of business you are able to obtain. Please clarify
the extent to which the
         recent significant increase in inflation and interest rates materially
affected your results of
         operations or margins.
We derive a significant portion of our insurance carrier capacity from a
limited number of
insurance carriers., page 32

17.      We note your disclosure that four insurance carriers accounted for
38.8% of your Total
         Written Premium for the year ended December 31, 2022. Please tell us
if any single
         insurance carrier accounted for a substantial portion of your
revenues. If so, please
         disclose who these insurance carriers are or provide us with the
analysis of why you
         believe this information is not material to investors. As information
for the year ended
         December 31, 2023 is available, please make conforming disclosures.
We have debt outstanding that could adversely affect our financial flexibility
and the ability to
borrow, page 44

18.      Please revise to identify and quantify the key ratios and covenants
you are subject to under
         debt agreements, including the two coverage ratios identified on page
100. Additionally,
         please disclose the current status of your debt under the Revolving
Credit Agreement and
         Credit Agreements.
We rely on the efficient, uninterrupted, and secure operation of complex
information technology
systems and networks, page 54

19.      We note that you first became aware that you might have experienced a
cyberattack, and
         subsequently confirmed through an investigation that you did
experience a cyberattack, in
         August 2023. Please revise where appropriate to disclose the nature of
your board of
         director's role in overseeing your cybersecurity risk management, the
manner in which the
         board administers this oversight function and any effect this has on
the board   s leadership
         structure.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 5 17, 2024 Page 5
FirstName LastName
Risks relating to ownership of our Class A common stock and this offering, page
63

20.      Please revise to quantify the "significant percentage" of common stock
Bunch Holdings
         can hold while still being able to significantly influence your
business. Clarify the
         circumstances when transfers of Class C common stock retain and lose
the high-vote
         provision.
Use of Proceeds, page 78

21.      We note that you intend to use the net proceeds for, among other uses,
potential strategic
         acquisitions of, or investments in, other business or technologies.
Please disclose the
         identity of such business, if known, or, if not known, the nature of
the business to be
         sought, the status of any negotiations with respect to the
acquisition, and a brief
         description of such business.
Management's Discussion and Analysis, page 92

22.      We note blanks throughout this section and the explanatory note
preceding the Cover Page
         about omitted information. We may have comments regarding information
to be provided.
         In this regard, we note you identify some macroeconomic trends on page
94 and
         identify "soft" and "hard" markets on page 32 when discussing how you
may be impacted
         by cyclicality in the insurance market. Your revised overview
disclosure on page 94 and
         the period-to-period analysis disclosures beginning on page 96 should
clarify the
         historical, current and expected markets and their actual and
reasonably likely material
         impacts on your financial condition and results of operations.
Overview, page 92

23.      We note disclosure on page 94 of your two asset acquisitions and five
asset acquisitions
         completed in 2022 and 2023, respectively. We also note that through
these asset
         acquisitions, you have acquired agencies, books of business, MGAs
insurance networks
         and renewal rights across a range of specialties and geographies.
Please revise to disclose
         how you accounted for each of these acquisitions clearly addressing
how each of the
         individual components of the asset acquisitions were valued, and the
impact these
         acquisitions have had on your operating results and financial position
for each of the
         periods presented.
24.      Please revise to provide a discussion which identifies the number of
 Agency-in-a-Box
         branches, Corporate Branches, and MGA Agencies for each period
presented along with a
         discussion of how the year-over-year changes have impacted your
operating results and
         financial position of the Company.
Commission Income, page 95

25.      Please revise here or elsewhere as appropriate to describe the
commission structure you
         typically maintain with insurance carriers.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 6 17, 2024 Page 6
FirstName LastName
Consolidated Results of Operations, page 96

26.      Please revise to disclose and discuss the commission income recognized
from    Agency-
         in-a Box    branches, Corporate Branches and TWFG MGA during each the
periods
         presented.
27.      Please revise to disclose and discuss each of the different types of
fee income, specialty
         policy fees, branch fees, license fees and third-party administrator
fees recognized in each
         of the periods presented.
28.      Please revise to separately disclose and discuss the commission fees
paid to    Agency-in-a-
         Box    branches, Corporate Branches and MGA Agencies during the
periods presented.
Key Performance Indicators, page 97

29.      We note you identify total written premium as your only key
performance indicator and
         believe it is a useful metric because it is the underlying driver of
the majority of your
         revenue. Please revise the relevant sections of your filing to
disaggregate total written
         premiums (for both personal and commercial insurance) by those
obtained from your
            Agency-in-a-Box,    Corporate Branches, and from TWFG MGA along
with the reason(s)
         for the period-over-period changes to total written premium for each
period presented.
Business, page 107

30.      We note the statement on pages three and 107 that you believe you are
one of the largest
         independent insurance agencies focused primarily on personal lines.
Please revise to
         clarify the basis for this statement, for example, whether it is based
on the amount
         of revenues, the number of agents or otherwise.
Business
Company Review, page 107

31.      Please revise to provide a discussion of the premium financing
business which is operated
         through the IPFS Corporation, ensuring that it also addresses the
impact on the operating
         results and financial position of the Company for the periods
presented.
Competition, page 124

32.      We note the statement on pages one, 92 and 107 that you are "pioneers"
and a leading
         independent distribution platform with advantages over traditional
distribution models.
         Please revise page 124 to address competition among other independent
distributions
         platforms and revise Summary, Management's Discussion and Analysis and
Business to
         explain for the average investor how your independent distribution
platform differs from a
         traditional distribution model.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 7 17, 2024 Page 7
FirstName LastName
Certain Relationships and Related Party Transactions, page 136

33.      Please revise your disclosure in this section to include all
disclosure required by Item 404
         of Regulation S-K. For example, disclose:
             the name of each related party and the basis on which the named
person is
             a related party. Refer to Item 404(a)(1) of Regulation S-K;
             all material terms of the agreements and arrangements. For
example, you do not
             disclose the terms for the "monthly management fee" to TWICO or
EVO. As another
             non-exclusive example, you do not disclose the fee structure for
the enterprise license
             agreements with EVO; and
             all related party transactions responsive to the item requirement.
In this regard, we
             note references on page F-20 to AIS and the statement that you
consider AIS a related
             party.
Lease Agreement, page 136

34.      Please advise us of the entity with which you expect to enter into a
new long-term lease
         agreement in 2024 and confirm you will file the agreement as an
exhibit.
Notes to Consolidated Financial Statements
Note 2. Summary of Significant Accounting Policies
Restricted Cash, page F-12

35.      Please revise to disclose the amount of short-term high quality
securities held by the
         Company at each period end presented. Further, disclose where these
investments are
         reflected in the financial statements.
36.      Please revise to address the reasons for carrier liabilities exceeding
the amount of
         restricted cash at December 31, 2022, given that they appear to be
related to the similar
         services performed.
Fair Value Measurements, page F-14

37.      Please revise to disclose your accounting policy for commissions
payable.
Note 3. Revenue, page F-16

38.      Please revise to provide an aging analysis of the commissions
receivable for the periods
         presented.
Exhibits

39.      Please file a form of agreement for your MGA programs with insurance
carriers. Please
         file other material agreements, including the intercompany services
and cost allocation
         agreement and managing general agency and claims agreement with TWICO.
 Richard Bunch
FirstName
TWFG, Inc.LastNameRichard Bunch
Comapany17,
February  NameTWFG,
            2024       Inc.
February
Page 8 17, 2024 Page 8
FirstName LastName
General

40.      Please provide us with supplemental copies of all written
communications, as defined in
         Rule 405 under the Securities Act, that you, or anyone authorized to
do so on your behalf,
         have presented or expect to present to potential investors in reliance
on Section 5(d) of the
         Securities Act, whether or not you retained, or intend to retain,
copies of those
         communications. Please contact Madeleine Mateo at (202) 551-3465 to
discuss how to
         submit the materials, if any, to us for our review.
41.      We note your disclosure on page 68 that you may invest client and
insurance carrier
         premiums and surplus line taxes in short-term high-quality securities.
We also note your
         disclosure on page 73 that you maintain cash and investment balances.
Please add the
         following disclosures:

                Describe your investment strategy and, if applicable, how your
strategy differs from a
              traditional fixed-income investment strategy in your Summary and
Business sections.
                As applicable, disclose in the appropriate sections the impacts
of macroeconomic
              conditions, such as interest rates, foreign currency exchange
rates, conditions in the
              debt and equity markets and market volatility, as well as risks
associated with asset
              classes that comprise your investment portfolio.
                In your Business section, break down the investment portfolio
by composition of
              investment grade and non-investment grade assets, further broken
down by asset
              class and assigned credit rating. These figures should be
provided by dollar amount
              and the percentage of your portfolio.
                In your Business section, disclose the material terms of any
investment management
              agreements currently in place, including the identities of the
parties to the agreement,
              the compensation structure with and historical fees paid to the
investment
              manager(s), any minimum amount of assets required to be covered
under the
              agreement, and term and termination provisions. Please file the
material agreements
              as exhibits.
42.      We note the offering will be conducted through an Up-C structure and
the LLC Units held
         by the Pre-IPO LLC Members and New Members will be exchanged into
Class A
         common stock, Class B common stock, and Class C common stock in the
manner
         described in your prospectus. Please disclose, if material, any
economic differences or
         potential economic differences between the common stock and the LLC
Units and the
         risks that such differences pose to potential investors.
43.      We note your references to the tax advantages of the "Up-C" structure.
Provide disclosure
         clarifying the reasons for organizing the post-IPO entity in an UP-C
structure, explaining
         the different intended tax benefits for each of the public company
(and how they are
         achieved) and the existing owners, and stating whether you
contemplated other alternative
         structures and, if not, why not. Please ensure the explanatory
disclosure is understandable
         to the average investor. Conflicts of interest and disproportionate
benefits relevant to
         public investors should be highlighted in Risk Factors, for example in
the Risk Factor
 Richard Bunch
TWFG, Inc.
February 17, 2024
Page 9
         beginning on page 61.
44.      We note the directed share program referenced on page 23. Please
clarify the "certain
         other persons associated with us" and indicate whether the directed
share program shares
         will be subject to a lock up agreement.
45.      We note the high-vote common stock to be held by the controlling
shareholder and that
         you will be a controlled company. Please advise us if Bunch Holdings
or Mr. Bunch will
         effectively have managerial control over the operations of TWFG
Holding Company,
         LLC.
       Please contact John Spitz at 202-551-3484 or Marc Thomas at 202-551-3452
if you have
questions regarding comments on the financial statements and related matters.
Please contact
Madeleine Joy Mateo at 202-551-3465 or James Lopez at 202-551-3536 with any
other
questions.



FirstName LastNameRichard Bunch                              Sincerely,
Comapany NameTWFG, Inc.
                                                             Division of
Corporation Finance
February 17, 2024 Page 9                                     Office of Finance
FirstName LastName